You just never know what the crazy Lady’s gonna whip out of that hidden pocket in her sequined leotard. Looks like it’s her new Polaroid business card!
Check out this pic Gaga posted Friday on her Twitpic.
Just last week at the Consumer Electronics Show in Las Vegas, Polaroid owners announced a multi-year partnership with 23-year-old pop star and artsy oddity Lady Gaga, deeming her “creative director” for a specialty line of Polaroid Imaging products. She’ll lend her face to the company and her wacked-out brain to the creation of some new Polaroid gadgets.
Let’s hope these newfangled contraptions work out better than those $120-a-pop, rhinestone-encrusted “heartbeat headphones” of her last [and only previous] business venture with Dr. Dre.
You’ve got quite a title now Mrs. Gaga, better hunt some space-age business suits. Or do they make leotards with lapels?
In a press release sent out on January 5 Gaga says she’s stoked for her first “real job”:
The Haus of Gaga has been developing prototypes in the vein of fashion/technology/photography innovation–blending the iconic history of Polaroid and instant film with the digital era–and we are excited to collaborate on these ventures with the Polaroid brand. Lifestyle, music, art, fashion: I am so excited to extend myself behind the scenes as a designer, and to as my father puts it–finally, have a real job.
Check out some more of her bizarre, philosophical photography musings from the CES 2010.
Vice President Jon Pollock told the NY Post that the Lady Gaga product line could amount to as much as 30 percent of their business, and that she “will be involved in everything from concept to product design to marketing … coming in a couple times a month at minimum.”
According to Polluock, Gaga approaches business like Andy Warhol, and “she likes the fact that it’s [Polaroid] very real and authentic and creative and inspirational.”
Well Gaga, now you’re the Paparazzi, better suit up.